Prime Retail Site at New Signalized Corner

21515 Higgins Road Grass Valley, CA 95602

21515 Higgins Road, Grass Valley, CA, 95602
21515 Higgins Road, Grass Valley, CA, 95602
Property Type:
Other Land
Last Verified:
Mar 18, 2020


  • 3.86 acre retail pad site in front of new Holiday Market and CVS.
  • 16,000 average daily traffic count.
  • Corner parcel at new signalized intersection.
  • Avg. household income over $87,000.
  • +-30,000 trade area population with large regional draw.
  • Currently improved with restaurant and homes.


An exceptional 3.86 acre retail pad site at the newly signalized corner of the primary entrance to Higgins Marketplace, an under-construction neighborhood center anchored by Holiday Market. Also adjacent to Higgins Village, a CVS/Starbucks anchored center at the intersection of Highway 49 and Combie. 16,000 cars pass the site daily, with an additional 32,500 vehicles on Highway 49. Community Commercial zoning allows for a wide range of uses serving a large geographical area, including restaurants, general retail, building supply, hotels, fitness, medical, theaters, nursery, auto sales, mixed-use, residential care, self-storage, schools, and more. The property is improved with a +-3200 SF restaurant currently operated by seller (who plans to retire upon closing) and two unpermitted homes. Current improvements provide buyer interim income possibilities while planning and entitling the property for new development. All utilities available to the site. Unparallelled location!

The subject property is located at the southern border of Nevada County in unincorporated Grass Valley, however, it maintains an Auburn mailing address and zip code. It is situated in the Sierra Nevada foothills almost mid-way between the cities of Grass Valley and Auburn, both only about 10 minutes away. Sacramento is an easy 40 minute drive while the outstanding recreational opportunities of the Truckee/Tahoe area lie only about an hour away. The trade area population is approximately 30,000 people with an average household income over $87,000. The exclusive Lake of the Pines subdivision with over 2000 homes is only 1 mile from the site along with North Auburn's only high school - Bear River. Approximately 32,500 cars per day pass the site on Highway 49 with about 16,000 additional vehicle trips directly in front of the property on newly widened Combie Road. The property sits adjacent to Higgins Village with national tenants including CVS, Starbucks, Chevron and Subway and it fronts the main entrance to the 56,000 SF Higgins Marketplace now under construction and anchored by a new 30,000 SF Holiday Market.

Year Built: 1960
Building Size: 3192.0sq ft
Lot Size: 3.86 acres

Map of 21515 Higgins Road, Grass Valley, CA, 95602

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What are Real Estate Incentives?

Real Estate incentives range widely and have been overlooked by the Commercial Multiple Listing Services (MLS) for decades. Real estate incentives is a generic term used to group any number of programs, such as tax incentives, that are designated by an agency for a geographic area."

Why are Real Estate Incentives Important and to Whom?

"Incentives" are vital today and in the future because:

  • U.S. Public: Many incentives focus on job creation and Affordable Housing
  • Investors and Commercial Developers use incentives to reduce financial risk, obtain gap financing, etc. Investors and developers look for property listings with incentives available.
  • Commercial Real Estate Brokers, in mass, unfortunately do not know about incentives tied to their listings
  • Entire Supply Chain of Real Estate Development such as small and large companies who will provide goods and services to new and revitalized properties.