Deer Lake Winery & Event Center
1721 US-8
St Croix Falls, WI 54024
Highlights
- Prime Location: 13+ acres with half a mile of frontage along US Highway 8 in Saint Croix Falls, WI.
- Established Vineyard: 300+ vines, including Edelweiss, Sabervois, St. Pepin, and Somerset Blue, organically grown on-site.
- Event Facilities: Newly completed 4,400 sq. ft. event center with seating for up to 300 guests, including a commercial kitchen, full bar, walk-in cooler, and three additional restrooms.
- Diverse Beverage Options: 14 varieties of wine crafted on-site, plus craft beer, cocktails, and specialty drinks like Mimosas and Bloody Marys.
- Food Offerings: Gourmet cheese platters, flatbread pizza, seasonal soups, and more.
- Family & Pet-Friendly Atmosphere: Inviting outdoor spaces with yard games and fire pits, ideal for family outings and casual gatherings.
- Revenue Potential: High demand for event bookings, an established customer base, and diversified income from wine, food, and event services.
Description
Nestled on over 13 acres with prime frontage along US Highway 8, Deer Lake Winery is a thriving winery and event destination in Saint Croix Falls, Wisconsin. Established in 2018 by Cheryl and Keith Johnson, this property is a testament to their passion for wine and dedication to quality. The winery features over 300 organically grown vines from renowned grape varieties and a new 4,400 sq. ft. event center completed in 2023. With a loyal customer base and an array of amenities—including a commercial kitchen, full bar, and both indoor and outdoor spaces for gatherings—Deer Lake Winery offers an unparalleled experience for wine enthusiasts and event guests alike. In addition to its selection of wines, guests can enjoy craft beer, specialty cocktails, and curated menu options, creating a well-rounded experience that appeals to a broad audience. With revenue streams from wine sales, food and beverage service, and high-capacity event hosting, this is an ideal investment for anyone looking to step into a turnkey business with a strong community reputation and substantial growth potential.
Situated on US Highway 8 in the charming town of Saint Croix Falls, Wisconsin, Deer Lake Winery offers a rare blend of rural tranquility and strategic accessibility. This scenic winery is less than an hour’s drive from the Twin Cities of Minneapolis-St. Paul, making it an ideal escape for urban residents seeking relaxation and unique wine experiences in the heart of nature. Eau Claire, WI, and Duluth, MN, are also within a two-hour drive, adding to the potential customer base from surrounding metropolitan areas. This proximity to large cities provides the winery with a steady stream of visitors who are looking to enjoy day trips or weekend getaways filled with scenic views, local wines, and memorable events.
Saint Croix Falls itself is a gem of a location within the St. Croix River Valley, an area renowned for its pristine landscapes, river activities, and outdoor recreation. Known as the “City of Trails,” Saint Croix Falls is home to Interstate State Park, Wisconsin’s oldest state park, which attracts outdoor enthusiasts year-round. The town combines small-town charm with a thriving tourism industry, thanks to its vibrant arts scene, locally owned shops, and variety of dining options that bring both locals and visitors together. For winery guests, the surrounding region offers endless opportunities for hiking, fishing, boating, and exploring, enhancing the appeal of a day spent at Deer Lake Winery.
With its easy access from major cities and its location in a picturesque, tourist-friendly town, Deer Lake Winery benefits from year-round visitor traffic, particularly during the summer and fall seasons when the area’s natural beauty is at its peak. This prime location supports a steady flow of business and offers substantial growth potential, as it serves as both a community gathering place and a sought-after destination for travelers from Wisconsin and Minnesota.
