The Shops of Grand River
6200 Grand River Parkway
Leeds, AL 35094
Highlights
- Strong Visitor Base: 8.2M+ annual visitors; positioned in a high-growth entertainment and retail hub.
- Regional Access: Easy access from I-20, drawing from Birmingham metro and a 60-mile trade area of 1.8M residents.
- Demographics: Avg. household income $73K–$81K; median age 38; 26% of households with children.
- Current Center: 329,378 SF GLA with national brands, dining, and entertainment anchored by The Backyard.
- Redevelopment in Progress:
- $100M in upgrades over 5 years
- 46,000 SF of new retail/entertainment space
- Expansion of The Backyard amenities (pickleball, volleyball, jumbotron, etc.)
- 150-room Sports Illustrated Resort Hotel (2028) with restaurant and pool
- Event Plaza connecting to 275-acre championship sports park (2027)
- Market Growth Drivers:
- 950 new single-family homes, 370 multifamily units, 50 sports cottages
- Crystal Lagoon, Vacation Club, additional hotels & conference center
- Cahaba River Bridge (2027) connecting directly to the new sports park and residential growth
Description
The Shops of Grand River is Alabama’s premier outlet and entertainment destination, located at Exit 140 on I-20 in Leeds, just minutes from Birmingham. The 329,378 SF center attracts over 8.2 million visitors each year and sits within a vibrant corridor anchored by major regional draws: Buc-ee’s, Barber Motorsports Park & Museum, and Bass Pro Shops Outdoor World.
The center is undergoing a $700M transformation, including $100M in redevelopments to expand entertainment, hospitality, and lifestyle offerings. The Backyard — already a destination with restaurants, live music, outdoor games, and a drive-in — will soon expand with pickleball, beach volleyball, batting cages, basketball, and a jumbotron for events. A new Sports Illustrated Resort Hotel, conference space, Crystal Lagoon, and residential developments will bring year-round traffic and activity.
