Edward Winslow — Proof Stacking for Real Estate & Local Business Growth

Founder | Author | Marketing Strategist | CRE Veteran
Based in Wilton, CT | Active in New York City & Nationwide

Challenge: The Market Problem

Real estate agents, brokers, and local business owners often face inconsistent deal flow and marketing that fails to establish trust. Traditional tactics—cold calling, generic ads, and “spray and pray” outreach—tend to generate resistance instead of belief.

Approach: My Solution

Edward Winslow created Proof Stacking®, a marketing framework built on 1-Page Case Studies that transform real-world results into powerful credibility assets.

• Featured in The New York Times, Business Insider, and the wider Google News network

• Provides professionals with templates, AI tools, and content strategies to attract pre-sold clients

• Specializes in helping brokers, agents, and local businesses build authority and exclusive opportunities

• Framework designed to replace cold calling with trust-driven inbound business development

Outcome: Proof & Results

• CRE brokers and agents secure exclusive listings without cold calling

• Local businesses convert higher-value clients faster using success story marketing

• Edward’s career—CBRE to working with Bob Knakal at Massey Knakal Realty Services—demonstrates the long-term power of credibility-driven marketing

Proof Stacking: Trust Builders & Signals

• 30+ years in CRE & marketing strategy across NYC and the U.S.

• Author of Proof Stacking — recognized case study marketing framework

• Featured in The New York Times, including the Real Estate section front page

• Creator of 1-Page Case Studies, a repeatable content format used across industries

• Mastermind leader, coach, and course creator for professionals and businesses

• Pioneer of AI-powered credibility tools that generate inbound deal flow

Who I Serve

• Commercial Real Estate Brokers & Agents — specialists seeking exclusive listings and authority marketing

• Local Service Businesses — contractors, remodelers, IT firms, health & wellness providers

• Entrepreneurs & Marketers — professionals building credibility, trust, and inbound client pipelines

Services & Specialties

• Proof Stacking® Framework — strategy, training, and full execution

• 1-Page Case Study Templates — instant credibility builders for social media, SEO, and PR

• AI Accelerator Workshops — leverage AI to scale credibility marketing at speed

• CRE Marketing Strategy — custom content systems for brokers, developers, and investors

Bob Knakal and Ed Winslow attend RED Awards